Agentic AI marketing platform for brand-governed campaigns, content, and workflows.
WritingMarketingAgents
Agentic AI marketing platform for brand-governed campaigns, content, and workflows. Set up Brand Voice and Knowledge, then draft in Canvas or Chat with marketing guardrails. Purpose-built marketing agents and Grid automate campaign workflows on higher plans; advanced and custom agents are on Business. Public API access is a Business-plan capability, not Pro.
Open Canvas, state the asset type first (landing hero, ad set, email), then paste source facts under a labeled block. Ask Jasper to follow Brand Voice and flag anything not supported by Knowledge.
What to provide
Details that improve the result
Example prompt
Canvas task: landing page hero for a B2B analytics trial. Audience: ops managers at 50–500 person companies. Tone: confident, plain language. Must include '14-day trial' and 'no credit card'. Do not invent customer counts or awards. Output: headline, subhead, primary CTA, 3 supporting bullets.
If the first output is not good
Common mistakes
Paste the existing copy under “Current draft:”, then give one clear edit instruction. Chat works well for iterative marketing rewrites with Brand Voice applied.
What to provide
Details that improve the result
Example prompt
Using our Brand Voice, revise this launch email for re-engaged free users. Keep pricing facts exactly as in SOURCE. Make the opening more specific to inactive users. Length under 220 words. SOURCE: 14-day Pro trial, ends March 31. Current draft: [paste email]
If the first output is not good
Common mistakes
Lead with platform and limits, then offer and audience. Ask for numbered variants so you can pick and test.
What to provide
Details that improve the result
Example prompt
LinkedIn single-image ad copy. Audience: finance directors at mid-market SaaS. Offer: webinar on cash-flow forecasting. Limits: intro text 150 chars, headline 70, description 100. No guaranteed ROI claims. Return 3 variant sets labeled A/B/C.
If the first output is not good
Common mistakes
Outline the sequence table first (email #, goal, send timing), then generate one email at a time or ask for the full outline before body copy.
What to provide
Details that improve the result
Example prompt
3-email trial nurture. Day 0 welcome, Day 3 feature highlight, Day 10 trial ending reminder. Facts: product name 'Northwind Analytics', trial length 14 days, upgrade link /pricing. Brand Voice: helpful, not pushy. Output table: Day, Subject, Preview, Body outline; then write Email 1 fully.
If the first output is not good
Common mistakes
Ask for an outline with H2/H3 first, confirm structure, then generate section by section with Knowledge cited in your brief—not invented by Jasper.
What to provide
Details that improve the result
Example prompt
Outline a 1,200-word blog for marketing ops leads: 'Reduce reporting time without new headcount'. Use ONLY facts in KNOWLEDGE. No customer quotes unless listed. Return outline first; wait for approval before drafting. KNOWLEDGE: [paste product capabilities and approved stats]
If the first output is not good
Common mistakes
Pick a marketing agent when Jasper offers one for the job. State goal, inputs, constraints, and output template. Advanced and custom agents are on Business—confirm plan before relying on them.
What to provide
Details that improve the result
Example prompt
Use the campaign agent to turn this brief into a launch checklist plus three channel-specific message maps (email, LinkedIn, sales talk track). Constraints: no pricing changes, no new product names, mark anything not in Knowledge as 'needs verification'.
If the first output is not good
Common mistakes
Grid on Business automates bulk campaign assets with Workflow Agent columns. Define columns/fields, map them to templates, and validate one row before scaling.
What to provide
Details that improve the result
Example prompt
Grid: 20 regional webinar invites. Columns: city, date, speaker_name, registration_url. Fixed closing paragraph from Legal. Generate subject + body per row; do not invent speakers or dates not in the sheet.
If the first output is not good
Common mistakes
Public API access is a Business-plan capability, not Pro. Send structured briefs (audience, channel, facts JSON), receive drafts, then run your own brand and legal checks before shipping.
What to provide
Details that improve the result
Example prompt
exploreAPI request: generate meta_description for URL slug provided. Payload includes { product_name, primary_keyword, forbidden_terms[], max_length: 155 }. Return one string; no HTML.If the first output is not good
Common mistakes
Jasper is built for marketing workflows, not general chat. Lead with asset type, audience, channel, and constraints; ground facts in Knowledge; invoke Brand Voice explicitly. Iterate in Chat or Canvas, use agents and Grid for scaled campaign work, and reserve API generation for Business integrations.
Asset: homepage hero. Audience: IT managers at mid-market firms. Brand Voice: on. Facts (must appear): 'SOC 2 Type II', '14-day trial'. Forbidden: ROI guarantees, competitor names. Output: headline (max 8 words), subhead (max 20 words), CTA button label.
Jasper’s marketing drafts improve when brand rules and approved facts live in Brand Voice and Knowledge—not only in each prompt.
Example
Before drafting, upload approved product sheet to Knowledge. Prompt: 'Draft ad copy using Brand Voice; cite only KNOWLEDGE for product claims.'
Character counts, CTA rules, and forbidden claims prevent rework on ads, email, and social.
Example
Google RSA: 15 headlines ≤30 chars, 4 descriptions ≤90 chars. Offer: free trial. No superlatives.
Paste pricing, dates, and legal lines under a labeled block; tell Jasper not to rewrite them.
Example
Use SOURCE verbatim for pricing. SOURCE: $69/mo Pro, billed monthly. Task: write FAQ answer about billing.
For long-form marketing content, approve structure before full prose to keep Brand Voice consistent.
Example
Step 1: H2 outline only. Step 2: expand section 2. Step 3: tighten intro after body is approved.
Agents and Grid suit repeatable campaign patterns; Chat and Canvas suit refinement and one-off assets.
Example
Grid generates 50 localized invites; Chat rewrites row 12 tone; agent builds launch checklist once.
Invest in Brand Voice and Knowledge
Jasper’s value is brand-aware marketing drafts. Load voice guidelines, product facts, and approved claims into Brand Voice and Knowledge so Canvas, Chat, and agents share the same guardrails.
Prompt like a creative brief
State audience, channel, offer, objective, length, and exclusions. Marketing output quality tracks brief clarity more than clever phrasing.
Never invent campaign facts
Dates, prices, statistics, awards, and customer quotes must come from your brief or Knowledge. Ask Jasper to flag unsupported claims.
Pick the right Jasper surface
Canvas for structured assets, Chat for iterative edits, marketing agents for guided workflows, and Grid for repeatable generation at scale on Business.
Know plan gates
Purpose-built marketing agents include advanced and custom options on Business. Public API access is Business-only, not Pro. Confirm plan before building automations.
Generate variants deliberately
For ads and subject lines, request labeled sets (A/B/C) with platform limits. Change one angle per batch for cleaner testing.
Outline long-form before drafting
Approve H2/H3 structure for blogs and landing pages, then expand section by section. This keeps Brand Voice steady and reduces off-brand tangents.
Automate with proof rows
Grid excels at repeated campaign assets on Business. Validate one output, then scale—especially when rows include names, dates, or URLs.
Iterate with surgical follow-ups
When a draft is close, ask to change one section, tone dimension, or length constraint instead of restarting the entire asset.
Review before publish
Treat Jasper output as a strong first draft. Human review is essential for compliance language, competitor mentions, and numeric accuracy.
Pricing, features, limits and latest updates
Agentic AI marketing platform for brand-governed campaigns, content, and workflows.
Paid · $69 / month
Pro
$69/ Monthly
Pro
$708/ Yearly
Business
Custom
Brand-governed drafts in Canvas and Chat using Brand Voice, Knowledge, and Audiences; Grid bulk workflows and API are Business capabilities.
Public API access is a Business-plan capability, not Pro.
Grid bulk workflows on Business automate campaign assets; Workflow Agent columns map templates to spreadsheet rows.
Purpose-built marketing agents; advanced and custom agents are on Business.
Share a prompt that worked for you. Username and email are shown with your submission. External links are not allowed.
Example prompt
Prompt
Project: Spring launch email series. Audience: existing SMB customers. Asset: 3 subject lines + 180-word email body. SOURCE (approved facts only): [paste product facts] Constraints: no invented metrics; formal but plain tone.
Short explanation
Jasper IQ (Brand Voice, Knowledge, Audiences) should be set before drafting; separate SOURCE from instructions.
Example prompt
Prompt
Keep paragraphs 1 and 3. Rewrite paragraph 2 to mention migration downtime in plain language. Do not add pricing or customer quotes not in Knowledge.
Variation
Give me two CTA button labels under 20 characters.
Short explanation
Chat requires a Project; iterate with targeted follow-ups instead of regenerating entire campaigns.
Required fields are marked. Variation, result, and explanation are optional.
